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Klar Labs
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Viral Creator Challenge
as i am
Tiktok
Social media
🎥 Viral Creator Challenge: As I Am x Home From College
Get $250 for 5 TikTok/Reels.
Any video that hits 100k+ views in September 2025 = +$250 bonus per video.
How it works:
Buy any As I Am product at Walmart, Target, or CVS 🛒
Film in-store or at home; show your face + talk on-cam or voiceover 🎙️
Tag @AsIAmNaturally + the retailer in every post Formats: reviews, GRWM, vlogs/day-in-the-life, tutorials ✨
Must post in September 2025; submit links by Sept 30, 2025 11:59pm CT 🔗
Eligibility 18+, U.S.-based 🇺🇸
Public creator account; original content only
We love: fun edits, clear product shots, visible results, strong hooks, and keyworded captions.
Apply with your handles + top past links.
No fake or sponsored views or engagement.
We reserve the right to disqualify any video for any reason.
Original As I Am products and their front labels must be shown for 5 seconds.
Front Label must be visible and shown.
Let’s make curls trendier than your syllabus 📚💥
Expected Outputs
- Purchase any As I Am product from Walmart, Target, or CVS and create original video content featuring the product.
- Post 5 TikTok/Reels videos in September 2025 tagging @AsIAm and the retailer, using formats like reviews, GRWM, tutorials, or vlogs.
- Submit all video links by September 30, 2025, 11:59pm CT; videos reaching 100k+ views earn a $500 bonus each.
About as i am
🌀 as i am: celebrating natural beauty & authenticity! 🌺 for everyone who loves to shine as their true self. dive in, embrace your natural self, and join our journey to redefine beauty standards. 💁♀️✨
