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Unwell Beverages Founding Father Fellowship 🇺🇸
Unwell
Social media
UGC
Content Creation
Unwell Beverages is a next-generation beverage brand building products and cultural moments rooted in how this generation actually lives, connects, and shows up.
In this GIG, you’ll step into one of the coolest jobs of the summer acting as a Founding Father Fellow alongside Unwell’s founding father, Alex Cooper, bringing the Red, White & Blueberry launch to life through real summer moments, inspired by America’s 250th.
You will be responsible for creating consistent, high-quality UGC for @drinkunwell, including weekly TikTok videos and lifestyle photo content that show how the product fits naturally into your life — from long days into nights, to road trips, beach weekends, and July 4th.
You’ll follow a central creative brief, integrate the product into real-life settings, capture authentic interactions, and lead one signature summer moment — hosting or participating in an event that brings Unwell Energy to life in a social, shareable way.
Along the way, you’ll receive exclusive merch, ongoing product (aka unlimited summer energy), support for your IRL moment, and behind-the-scenes access to how a real campaign comes to life.
*June 15th program kick off! $75 per piece of content.
Expected Outputs
Act as a UGC creator for Unwell Beverages, bringing the LTO to life through real, social summer moments
Create 2 authentic pieces of video content & 3 lifestyle photos weekly featuring the product
Participate in or host one key summer event, capturing high-quality hero content and naturally integrating the product into the experience
Attend all 5 required fellowship meetings

About Unwell
Unwell is a Gen-Z media and lifestyle brand built around honest conversations, cultural relevance, and showing up as your real self.
Unwell Energy is our better-for-you energy drink made with natural caffeine, electrolytes, real fruit juice, and B vitamins. Delivering feel-good energy without sacrificing taste.
