The Mission

Become Rally's on-the-ground voice by interviewing Alabama students about their social lives, creating viral street-interview content that naturally introduces Rally concepts. Your "Where is everyone rallying tonight?" videos should become must-watch content that spreads Rally's vocabulary across campus before students even know what it is.

The Impact

You'll make Rally part of everyday conversation through authentic student voices. When you ask "Where are folks rallying after the game?" students start using "rally" as a verb. When you film "Best spots to rally with friends?" outside sorority houses, you're planting seeds that grow into app downloads. Your interviews become the social proof that Rally understands Alabama culture.

The How

You're fearless with a camera and magnetic on-screen. Catch students walking to class, leaving Greek houses, pregaming on The Strip. Ask questions that reveal pain points: "How did you find this tailgate?" "Where did everyone go after the bars closed?" "Show me your crazy GroupMe notifications." Create content that's equally entertaining and strategic - funny enough to share, subtle enough to build intrigue.