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UGC Creator for Happy Dad Father's Day Campaign
Happy Dad
UGC Creation
Retail banking
Social media
Happy Dad started with a simple idea. A group of friends looked at the category and saw the same thing everywhere. We knew we could do better. We set out to build something real. A brand that brings generations together. 21+ young adult sons, daughters, dads, moms, uncles. All in one place.
From day one, we focused on what matters. Low Bubbles for a smoother drink. No artificial sweeteners. Premium alcohol and real flavors. Built to look like a beer, not a skinny can. 100 calories. 1g sugar. Gluten free.
In this GIG you will create high-quality, engaging user-generated content (UGC) focused on our Happy Dad Fruit Punch can (USA Can), while also featuring our Happy Dad trucker hat.
You will be responsible for filming an authentic lifestyle video(s) that align with the deadline and creative brief below.
This is a father's day content GIG. The UGC will be inspired by the "Not Proud of It, Man Enough To Say It" trend example shared here:
https://www.instagram.com/p/DY0iY9dRZ0T/?hl=en
Purchase a Happy Dad Fruit Punch can (available at Walmart, Target, & other local retailers) and feature it in your content.
https://happydad.com/pages/store-locator
A Happy Dad trucker hat will be shipped to you.
Expected Outputs
Here’s what you’ll be doing:
Produce 1-2 polished UGC video assets showcasing Happy Dad products with Father's day "Not Proud of It, Man Enough to Say It" trend
Provide raw footage upon request to ensure content versatility
Follow creative direction while maintaining authentic and relatable storytelling
About Happy Dad
From day one, we focused on what matters. Low Bubbles for a smoother drink. No artificial sweeteners. Premium alcohol and real flavors. Built to look like a beer, not a skinny can. 100 calories. 1g sugar. Gluten free.
