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UGC Back to School Campaign: Collegiate Apparel
johnnie-O
UGC Creation
Banking
Fashion Brands
In this GIG, you’ll partner with Johnnie-O to create bold, fun content that shows how college students rep their team in style with the Johnnie-O Collegiate Collection.
Create content that showcases how you incorporate Johnnie-O Collegiate pieces into your everyday campus style. The goal is to highlight elevated team gear that lets you represent your school while still looking polished and put together. Content should feel effortless, confident, and authentic to your campus lifestyle.
*Content to be utilized across Johnnie-O paid channels. CREATOR NOT REQUIRED TO POST
Expected Outputs
Key responsibilities include:
Film and edit 2 high-quality UGC videos showcasing Johnnie-O’s collegiate apparel.
Voiceover or text overlay is preferred
Vertical, 9:16 aspect ratio for video
Short form at :15-:20 seconds
Submit polished, brand-ready video assets for Johnnie-O to utilize across its paid channels.
Ensure the content aligns with the brand’s elevated, laid-back coastal style.
About johnnie-O
Johnnie-O is a premium lifestyle and golf apparel brand built on juxtaposition—combining traditional East Coast style with a laid-back West Coast influence and a touch of Midwest grit for good measure. It specializes in high-quality performance polos, "tweener" button-down shirts, pants, and shorts designed for both on-course performance and off-course leisure.
