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TikTok Content: Tailgate Wingwoman Wanted!
BLVD & CO
Campus involvement
Content Creation
TikTok
BLVD & CO is bringing YOU into the action this tailgate season 🏈
In this GIG you will help introduce BLVD & CO hair products to the boys in your life by creating authentic, fun social content around college football, tailgates, and getting ready for game day.
We’re looking for college-aged women who can naturally tap into their social circles and bring the men in their lives into the content – whether that’s your boyfriend, brother, friend, roommate, or teammate. Content can include moments like a “GRWM with Him,” gifting your guy his new go-to styling product, man-on-the-street interviews, game-day prep, or tailgate-ready transformations.
This is the start of an ongoing Tailgate Series! Selected GIG creators may have opportunities to continue working with BLVD & CO throughout football season through additional product seeding, content opportunities, and tailgate activations tied to key college football moments.
The goal? Show us how BLVD & CO fits into the real lives of college guys – from getting ready for the game to heading to the tailgate and everything in between. 🏆
Expected Outputs
Create 1 video (30–45s) featuring BLVD & CO products and a guy in your life as it relates to a college football tailgate, posted to your personal TikTok tagging @blvdandco_official and #tailgate
Content can include GRWM with him, game-day / tailgate hair prep, "man-on-the-street" content seeding to men at the tailgate or other agreed-upon concept.
Content to live on your channel for 12 months
About BLVD & CO
BLVD & CO is a multi-generational, family-founded men's hair care brand delivering salon-grade essentials offered at an accessible price point. Built to perform without compromise, and designed with integrity, precision, and smart sourcing, BLVD & CO empowers men with products that elevate their daily routine to instill confidence wherever life takes them.
