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Student Housing Sampling Content Creator
Recess
Campus involvement
Marketing
Social media
Recess revolutionizes brand activations with playful, real-life moments for CPG products.
In this GIG you will create authentic voiceover videos capturing a surprise sampling event at student housing.
You will be responsible for filming genuine reactions, showcasing brand products together, and capturing the energetic back-to-school atmosphere.
The Scene
You're a resident at a student housing complex. It's move-in season, back-to-school energy everywhere. You're heading to or from your unit when you stumble onto a surprise sampling table set up in the lobby or courtyard. Brand reps are there with product. Other residents are grabbing things. You walk over.What they're handing out covers basically every college need: Degree so you stay fresh through your first week of classes, Knorr Microwavable Cups for when your dining hall plan runs out at 11pm, and Trident because somehow that also just makes sense. It's an unexpected care package from brands you already know — and your building just made it happen.
Expected Outputs
Film the sampling table setup and surrounding student housing environment to establish place and vibe.
Capture yourself picking up all three sampled products and provide spontaneous voiceover reactions.
Showcase the lively move-in season atmosphere including other residents and campus energy.
Channels: Instagram feed + stories, TikTok feed
