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Social Media Strategist (Owned Channel)
Elixir Shots
Social media
Campus involvement
Business
Elixir Shots, a family-run wellness brand trialing in Costco and expanding fast, is seeking a Social Media Content Calendar & Owned Channel Manager. In this role you will own our Instagram (and later TikTok), building and managing a content calendar. You’ll post 1–2 times a day, edit raw content provided by the team, and document our journey as a mom-and-pop brand breaking into retail. You’ll bring consistency, creativity, and voice to our channels so that followers feel part of our growth story.
Additional Notes
Content themes include: our Costco journey, ambassador partnerships, events, and loyalty program highlights
Raw content will often be provided—you’ll refine, edit, and package it in Canva or equivalent tools
You’ll run the channel end-to-end with guidance from the team, eventually expanding into TikTok
Lots of room to grow as Elixir Shots scales rapidly in retail and direct-to-consumer
Expected Outputs
Build and maintain a dynamic content calendar with the team
Post 1–2 high-quality, engaging pieces of content per day across owned channels
Drive growth in followers, engagement, and loyalty through authentic storytelling
About Elixir Shots
Elixir Shots is a fast-growing wellness brand born in Hawaii and crafted by a board-certified family physician. We make fresh-pressed, organic wellness shots using only 2–4 whole, pronounceable ingredients — no powders, no fillers, no nonsense. Our shots are cold-pressed and cold-pressured to lock in purity and potency, giving people an easy, delicious way to support their health every day.
