The Mission:Build unstoppable pre-launch momentum by making Rally the most intriguing mystery on Alabama's campus. Create content that has students asking "What is Rally?" while showing them exactly why they'll need it. By launch day, we need thousands of followers ready to download immediately.

The Impact:You'll architect the perfect FOMO campaign - capturing Alabama's most iconic moments (gamedays, Greek life, nightlife) while teasing how Rally will transform them. Every post should make students feel like they're missing something huge if they're not following. When we finally reveal what Rally does, the waitlist explodes.

The How:You're a creative storyteller who turns FOMO into art. Film the chaos of gameday crowds or the "whats the next move?" moments. Drop cryptic hints, heat maps, anonymous testimonials like "finally found them 🔥". Make Rally feel like an exclusive secret that's about to drop. You have creative freedom to build intrigue however you see fit. The only rule: make it impossible to scroll past.