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Hayati
Social Media & Content Marketing Assistant
The Vita Coco Company
Vita Coco Content Creator
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Social Media & Content Marketing Assistant
Hayati
Social media marketing
Video Editing
Marketing analytics
Hayati is an Arabic food brand celebrating Arab culture—starting with Palestinian zaatar. We’re looking for someone who can help Hayati grow its presence onInstagramandTikTokthrough authentic, relatable, and culturally relevant content. In this GIG, you will:
Analyze social media metrics to see what’s working and what’s not.
Comment, reply, and engage with our audience from the brand account.
Spot trends and create content ideas that feel fresh and on-brand.
Help brainstorm, edit, and post high-quality videos.
Ideally, you understand Arab American culture and can help us connect with our core audience—the Arab American girly and mom—so our content feels like it was made just for them.
I listed this gig for one month to see how we work together. If all goes well, it will be a longer term commitment!
Expected Outputs
Deliver up-to-date weekly Instagram and TikTok analytics reports with actionable insights.
Recommend Instagram and TikTok content ideas based on trending sounds, formats, and cultural moments.
Actively engage with Hayati's community on Instagram & TikTok—commenting on relevant posts, replying to DMs, interacting!
Bonus: Edit and publish videos that reflect our brand voice and aesthetic.
About Hayati
Hayati is an Arabic food company that means "my life" in Arabic. I'm Palestinian, and I want to celebrate the food and culture of the Arab world—starting with Zaatar.
I launched in April and am focused on reaching Arab-Americans in the US and beyond!
