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Smirnoff Brand Ambassador — University of Illinois (Champaign-Urbana)
Smirnoff
UGC Creation
Event Coordination
Brand Ambassador Life
MUST BE 25+ FOR THIS GIG.
In this GIG, you will represent Smirnoff as a brand ambassador in your city — distributing samples at events you host, source, and attend within your community, creating UGC content, and building authentic brand connections in your market.
For this Brand Ambassador role, you're the one driving the activation — tapping your network, finding the moments, and bringing Smirnoff along for the ride!
YOU'RE A FIT IF YOU ARE:
25 years of age or older
Based in or around University of Illinois (Champaign-Urbana)
Connected to University of Illinois — graduate, grad student, or alumni with active ties to the community
Active on both Instagram and TikTok with a following of 2,500+
A community builder and culture creator—someone who naturally brings others together, stays plugged into what's happening locally, and knows how to create experiences that people want to be part of.
Comfortable in social settings
Expected Outputs
WHAT YOU'LL DO Each Month:
Source, plan, or attend community events and activations where you'll distribute 100 Smirnoff samples
Submit 2 briefed UGC posts (brand-approved before posting)
Capture 4-5 photos/videos from on-the-ground moments
Complete 10 pre/post survey responses
Pitch at least one event idea per month to support the program's broader activation calendar
Secure 2 org partnerships
About Smirnoff
Smirnoff Vodka is the number one vodka in the world, thanks to its smooth, classic taste. Known for being endlessly versatile and unapologetically fun, Smirnoff is the go-to for everything from casual pregames to big nights out. The brand shows up where culture happens, and this program is an extension of exactly that.
