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Smearcase FroCo | Campus Creator All-Star Tryouts
Smearcase
Social media marketing
Campus involvement
Content Creation
It's time for Smearcase FroCo to takeover your campus something students are genuinely hyped to share.
Capture authentic UGC that makes FroCo central to the moments that define campus:
-sneaking a pint into the stadium
-recovering after a sports practice
-crushing a pint before kickoff at the tailgate
-FroCo socials at the chapter or study hall
-finding the coolest thing in the frozen aisle for the first time
We want the sorority social chair who makes FroCo the party snack nobody expected. The athlete who actually eats it after a game and means it. The student who turns a hungover Sunday study grind into a Sundaes on Sunday tradition.
Real people, real campus moments, real content.
Beyond content, we're building a campus presence. The best creators will be selected to join the Smearcase campus ambassador program throughout the school year — first access to new flavors, ongoing paid work, and a seat at the table as we grow nationally. This is the start of a real brand relationship, not a one-time post.
Expected Outputs
4 TikTok Post / IG Reel (15–45 sec) per month — FroCo in a real campus moment: gameday, tailgate, greek life, study session, or post-workout recovery.
2 TikTok / IG Story package (3 frames) — product close-up, eating reaction, occasion, recipe, store or campus tag.
Raw footage rights for brand use across paid social and future campaigns.

About Smearcase
Smearcase is one of the fastest growing brands in CPG, launching the first FroCo — frozen cottage cheese, 40g per pint. Real ingredients, Real Nutrition. Ice cream for breakfast, pre-workout, postwork out, really anytime anywhere. Find us in the frozen aisle at Sprouts, Fresh Market, Fresh Thyme, Bristol Farms, Safeway & Pavilions and Instacart nationwide. Who wants to be our next campus all-star?