Rice is a category people buy on autopilot. Our entire job is to interrupt that, and short-form video is the sharpest tool we have for it. We're hiring this role because the difference between a brand people scroll past and a brand people remember is almost always a person on camera who is genuinely fun to watch.

In practical terms, we want this person to become the face and voice of (Not So) Boring across TikTok, Instagram, and YouTube Shorts — building a real creative engine rather than a content calendar. That means a steady, high-volume output of concepts we can test fast, a growing library of proven hooks, and a clear read on what actually makes someone stop scrolling for a bag of rice.