INNER JOURNEY — PERSONALIZED WELLNESS REMINDER CREATOR INSTRUCTIONS THE CONCEPT You are delivering a personalized Wellness Reminder from Inner Journey to a specific person. The humor comes from how casual and strangely specific the message feels. Example: TAKE THE DAMN PTO, MICHAEL. Your reaction might be: “Michael, I don’t know who you are, but somebody told Inner Journey to tell you to take the damn PTO.” “Just take it, man.” “They’ll survive without you.” The goal is NOT to make an advertisement. It should feel like you’re going about your normal life and casually have a message that somebody named Michael needs to hear. IMPORTANT: YOUR FACE MUST BE ON CAMERA Your face needs to be clearly visible throughout most of the video. However, you do not need to stare directly into the camera. In fact, we prefer that you’re naturally doing something while delivering the message. Examples: Sitting on the couch scrolling on your phone Searching something online Making coffee Sitting at your desk Getting ready Sitting in your car while parked Walking somewhere Making food Folding clothes Packing a bag Relaxing at home