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TikTok Coma Inducer Gifted Campaign - Round 3
Coma Inducer
Record Store Brand Representative
Encha
Communication
Sales Outreach
Relationship Building
Big Fudge makes vinyl record care accessories, and we want to get them into more independent record stores.
We’ll give you a list of 10 record stores near you. At each one, you’ll talk to the owner or manager, find out how they choose the products by the register, and leave a Big Fudge 4-in-1 record cleaning kit and a flyer. Starting about two weeks later, you’ll follow up with each store twice, ideally at least once in person, to see what they thought and whether they’d like to carry Big Fudge. You won’t take orders or quote prices - stores contact us and order through our distributor.
We’ll send you the kits, flyers and a short guide with talking points.
Ideally you love vinyl, already shop at local record stores, and are comfortable starting a conversation with an owner.
About 12-15 hours over 6 weeks, with drop-offs in the first 3. $300 total ($150 after drop-offs, $150 after follow-ups), plus $25 for every store on your list that places its first order by 31 Dec.
Expected Outputs
A 4-in-1 kit and a flyer left at each of the 10 stores on your list, with the owner or manager.
Two follow-ups with each store, starting about two weeks after the drop-off (ideally at least one in person), noting what they thought and whether they’d like to carry Big Fudge.
Notes from each store on where they get their counter displays and who decides what goes there, plus a named contact
About Encha
Big Fudge makes record care accessories for people who love vinyl, starting with an easy 4-in-1 record cleaning kit. We’re growing in independent record stores across the US and want more fans to find us at their local shop.
