For this campaign, we ask that creators purchase and experience the BioProtection™ System, which includes the Shampoo, Conditioner, and BioTech Blowout ™.

As you create content, we encourage you to share your authentic experience while highlighting the unique benefits of the system, including:

• BioProtection™ is total damage defense against heat, water, chemical, mechanical, and pollution stress, protecting hair at every stage, from wet to styled

• Up to 173% stronger hair

• Protects hair from heat up to 450°F

• Helps styles last up to 8 hours

• Helps maintain and retain hair color through 10 washes

• Supports stronger, healthier, more resilient hair over time

• Suitable for all hair types and textures

We love content that combines personal experience, education, and visible results to help people understand what makes BioProtection™ different.