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On-Camera Content Creator
Thread Performance
UGC Creation
Content Creation
TikTok
Thread Performance is building the sports nutrition brand for the next generation of athletes, and we’re looking for a creator who can help bring that world to life.
In this role, you’ll become an on-camera presence for the brand, creating personality-led short-form content that feels native to TikTok and Instagram. You’ll attend youth sports events, interact with athletes and coaches, participate in relevant trends, and turn real moments from sports culture into engaging content.
The goal is to find someone who genuinely understands the next generation of sports and can help make Thread feel like a brand that is part of the culture, not simply marketing to it.
Expected Outputs
What you’ll deliver: On-camera short-form content: Create engaging TikTok and Instagram videos that showcase your personality while bringing Thread’s products, partnerships, and brand story to life. Youth sports event coverage: Attend local tournaments, practices, activations, or training sessions to capture content and interview athletes, coaches, and other members of the sports community.
About Thread Performance
Thread Performance is the first sports nutrition brand built specifically for the next generation of athletes.
We create clean, science-backed nutrition and hydration products designed to support developing athletes on the field, in the classroom, and throughout their everyday routines.
More than 50,000 athletes have already used Thread, and we’re continuing to grow through new products, major spo
