We want creators to produce funny, authentic man-on-the-street content that introduces BROTEGE to men who normally avoid skincare. The role is to approach individuals and couples, ask entertaining questions about skincare, aging, sunscreen and self-care, and capture honest reactions on camera.A major angle is the boyfriend/girlfriend dynamic: ask women how often they try to get their partner to use skincare, ask the guy why he refuses, then show them a product made specifically for him. BROTEGE combines moisturizer, Broad Spectrum SPF 15 and retinol for visible signs of aging in one fast, easy step.Creators should also demonstrate the product live, compare its feel and absorption with traditional sunscreen, and highlight that it leaves no white cast, greasy feeling or added fragrance. Other recurring concepts include “skincare is lame,” one product instead of seven, and the baseball-glove comparison showing that men often take better care of leather than their own faces.The goal is to create memorable, usable short-form videos for TikTok, Reels, Shorts and paid ads while giving away product and building genuine awareness of BROTEGE.