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Mini Melts "Mint to Be" Dessert Creation + Review
Mini Melts Ice Cream
Marketing
Social media
Content Creation
Calling all loud & proud MINT CHOCOLATE lovers!
Mini Melts Ice Cream, a creamy beaded ice cream, brings big fun, flavor, and nostalgia to retailers like Wawa, 7/11, CVS, and more. We're celebrating the nationwide expansion of our mint-chocolate chip flavor, Minty Melts, and need your help spreading the word about this cool, refreshing flavor - by creating your own "Mint to Be" creation, pairing our ice cream with your choice of milkshake, iced coffee, cookies, etc. Think the viral dirty soda, but more decadent! In your content, which you'll post to our your own platform(s), you'll show Minty Melts in your nearest store, then blend it with another dessert or drink, and share your reaction. Think viral, think indulgent, think unexpected!
You will be responsible for buying, sampling, and sharing your honest feedback and promotion of the product with your network. Please note, our treats must be enjoyed quickly before they melt, so you'll need to film yourself in the retailer where you get your Mini Melts - a gas station or convneience store- and create and film your creation in your car or in the store.
Expected Outputs
Create and share a video to your social media platforms (IG and TikTok, or just one), sharing the news of Minty Melt now being sold nationwide, plus showing off the flavor combined with a coffee, shake, cookie, etc, by making your own "Mint to Be" pairing. You'll then tag @minimeltsusa, with the hashtag #MinttoBe

About Mini Melts Ice Cream
Mini Melts® Of America is beaded ice cream that delivers BIG joy in every bite. Dan Kilcoyne, our founder, has been in the ice cream game since the age of 13. Mini Melts Ice Cream brings fun, color, and joy to kids, families, and grown-ups everywhere – all across the country. We show up at retail and convenience shops, fun destinations, and college campuses across the country.