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Mini Melts Fruity Cereal Flavor Dirty Soda Creation + Review
Mini Melts Ice Cream
Marketing
Social media
Content Creation
Mini Melts Ice Cream, a creamy beaded ice cream, brings big fun, flavor, and nostalgia to retailers like Wawa, 7/11, CVS, and more. We're launching our brand new flavor this summer, Fruity Cereal Crunch, and we want your help spreading the word about the flavor - and drink - of the summer!🍦🌈🥤
In this GIG you will help test and promote this new flavor of Mini Melts by picking up a cup in a retailer, ideally a gas station like 7/11, and blending it with soda for a fun, colorful play on the viral "dirty soda." Then, show your reaction to your beverage, sharing your video on your socials.
You will also be sharing the news, in the caption and VO, of a Mini Melts summer sweepstake running from June 8-July 19, where we'll be delivering one fan their own full sized freezer stashed with ice cream.
You will be responsible for buying, sampling, and sharing your honest feedback and promotion of the product with your network. Please note, this is a treat enjoyed quickly before it melts, so you'll need to film yourself in the retailer where you get your Mini Melts cup, and create and film your soda right away.
Expected Outputs
Create and share a video to your social media platforms (IG and TikTok, or just one), sharing the news of Mini Melt's Fruity Cereal Crunch flavor launch, by making a "dirty soda" with a soda fountain drink, and sharing a review. Tagging @minimeltsusa, sharing details of a brand sweepstakes in your caption.
About Mini Melts Ice Cream
Mini Melts® Of America is beaded ice cream that delivers BIG joy in every bite. Dan Kilcoyne, our founder, has been in the ice cream game since the age of 13. Mini Melts Ice Cream brings fun, color, and joy to kids, families, and grown-ups everywhere – all across the country. We show up at retail and convenience shops, fun destinations, and college campuses across the country.
