GOBBi is a savory, caffeinated energy drink built for people who want focused energy without sugar, jitters, or crashes — energy that feels comforting, not chaotic.

In this GIG, we are hiring an in-house UGC creator, helping bring GOBBi’s unique concept to life through Instagram Reels–first content. This role goes beyond filming — we’re looking for someone who lives and breathes social media, understands what performs, and can help shape how a completely new category of energy drink shows up online.

You’ll create hook-led taste tests, daily routines, reaction videos, and concept-driven Reels, with a strong focus on high-quality filming (lighting, framing, pacing, audio) that feels native to Instagram. You’ll also be expected to stay tapped into trends, social conversations, and viral formats, bringing proactive ideas and strategic thinking to the table.

You’ll collaborate closely with the GOBBi team on ideation, storytelling, and creative direction, testing concepts, iterating quickly, and helping elevate our content in a way that can truly move the needle. This is an ongoing role for creators who love experimenting, are confident on camera.