GOBBi is a warm, savory energy broth — built to challenge the overly sweet, overly processed energy category with something that actually feels good to drink.

In this role, we’re looking to build a distinct, scroll-stopping social presence through high-energy, hook-led content.

We want content that feels: Disruptive, Personality-driven, Slightly chaotic, but intentional, Native to social (not ad-like)

Think references like Impeccable Chicken or Hotbox Pretzels — strong hooks, fast pacing, and content that makes people stop, react, and share.

The goal is to consistently produce 5–7 high-performing videos per month that:

• Capture attention within the first 2 seconds

• Clearly position GOBBi as a new category (savory energy)

• Drive curiosity, conversation, and conversion