Seeking a University of Michigan content creator...

The Dad Water Home Dogs Campus Tour is a fall content campaign that showcases college football Saturdays at campuses across the country — each week, we spotlight one school where the home football team isn’t favored to win, and we send a student creator to showcase the energy of the underdog.

We’re looking to build cultural relevance for Dad Water by embedding our brand into real game day moments. This role helps bring the tour to life by capturing authentic, on-campus content from the perspective of a student who gets it — someone who knows where the energy is, how to work a tailgate, and isn’t afraid to be the center of attention (especially while wearing a giant can costume). Through this role, we want to spotlight underdog school pride, create relatable and entertaining content, and generate visibility for Dad Water across social media and campus communities.