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Graduation Season UGC
johnnie-O


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Graduation Season UGC
johnnie-O
Social media marketing
Fashion
Social media
In this GIG, you’ll partner with Johnnie-O to create elevated, feel good content centered around graduation season.
Create content that showcases how you’re styling Johnnie-O for graduation and related events. Think polished, effortless outfits with crisp whites, lightweight layers, and elevated pieces that feel put together without trying too hard.
Videos should feel confident, aspirational, and authentic to your college experience, celebrating the moment, the memories, and what’s next.
*Content to be utilized across Johnnie-O paid channels. CREATOR NOT REQUIRED TO POST
Expected Outputs
Key responsibilities include:
Film and edit 2 high-quality vertical UGC videos (:15-:20 seconds)
Add voiceover or text overlay that complements the brand’s elevated and relaxed style.
Submit polished, brand-ready videos suitable for paid marketing channels.

About johnnie-O
Johnnie-O is a premium lifestyle and golf apparel brand built on juxtaposition—combining traditional East Coast style with a laid-back West Coast influence and a touch of Midwest grit for good measure. It specializes in high-quality performance polos, "tweener" button-down shirts, pants, and shorts designed for both on-course performance and off-course leisure.
