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Get The Tailgate Obsauced
She's The Sauce
Event Coordination
Campus Marketing
Campus Events
Experiential Marketing
Your mission: bring She’s The Sauce to your campus tailgate and get people OBSAUCED. Think sauce shots, unhinged taste tests, passing bottles around, feeding strangers, and capturing the kind of content people actually want to send to the group chat. We want you to make She’s The Sauce feel like it belongs at every tailgate, not like a sponsored booth nobody asked for.
Ideas
“Hot sauce or red flag?”
“Take a sauce shot if your team is losing.”
"We brought protein + fiber to a tailgate. Sue us.”
Expected Outputs
Host a “sauce shot” moment at a tailgate: get people to take a shot of Buffalo Sauce on camera and capture reactions.
Create 5–10 pieces of chaotic, funny UGC: taste tests, interviews, “rate the sauce,” drunk-ish commentary, game-day food, etc.
Get She’s The Sauce into the hands of the crowd through sampling a student org/frat/sorority partnership, or a tailgate food moment.

About She's The Sauce
She’s The Sauce™ is making condiments way more fun and way more functional.
We make sauce, with benefits™: craveable, clean-ingredient sauces with protein + prebiotic fiber, made without seed oils or gums.
We’re building a brand for people who give a damn about what’s in their food, but still want it to taste really freaking good.
We’re female-founded, community-obsauced, and lil unhinged!