You will be responsible for purchasing the product at Meijer and producing authentic mom-focused content that highlights its quality and benefits.

BRIEF:

A real mom discovers the first unbleached 100% cotton wipes at her local Meijer and takes us with her.

A casual, authentic "come with me to Meijer" vlog-style Reel. No script this should feel like a voice memo to a friend. Creator walks through Meijer with their kids, finds Raan on the shelf, picks it up, and reacts naturally.

HOOK IDEAS - Start talking before you even get out of the car or walk through the doors mid-sentence.:

• "Okay wait — these just dropped at Meijer and I had to come grab them."

• "Come with me — they finally have Raan at Meijer."

• "I've been waiting for these to hit Meijer. Let's go."

KEY MESSAGES TO WEAVE IN (Say these naturally — not all at once, not robotically)

• First unbleached 100% cotton wipes

• Only five clean ingredients

• Now at Meijer

• Safe for baby's skin

DO'S:

• Bring your kid(s) — natural chaos is welcome

• Show the shelf, the pack, the ingredient panel if you can

• React genuinely when you find them

• Talk to camera like you're talking to a friend