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DRYBOX X HALLOWEEN
drybox
Social media
TikTok
This Halloween, we’re rethinking the traditional Trick or Treat. Children in Halloween costumes arrive expecting candy and chocolate, but instead discover Drybox freeze-dried fruit snacks made from 100% real fruit, with no added sugar.The content should feel natural, warm, and playful, while positioning Drybox as a delicious, crunchy alternative to traditional Halloween treats.Show:• Children participating in a Trick or Treat moment• Drybox offered instead of traditional candy• Clear packaging and close-ups of the real fruit• Opening, tasting and satisfying crunch moments• Genuine reactions and natural interactionsKeep the Halloween setting authentic but secondary to the product. Highlight Drybox’s real-fruit and no-added-sugar positioning without making the content feel overly scripted or promotional.Key Message: A delicious Halloween treat can be made from real fruit.Main Campaign Line: Trick or Treat? Choose Real Fruit.
Expected Outputs
Key responsibilities include:
- Creating short-form video content optimized for Instagram and TikTok platforms.
- Producing high-quality photo assets showcasing products and brand ethos.
- Collaborating to ensure content reflects sustainable and local-farmer focused messaging.
About drybox
the drybox mission is to create snacks that are delicious, healthy, and clear of conscience. we always prioritize our local farmers and nature with fair pay and sustainable practices. we give a percentage of all sales to tema, an organization that works on reforestation and the protection of natural habitats.
