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Wet Hydration
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UGC Creation
Content Creation
You'll visit both retailers and create a total of 4 short-form videos (2 at Target and 2 at Walgreens) showcasing how you find, purchase, and incorporate Wet Hydration into your everyday routine.
Creative Direction: Think "Come With Me," "Day in My Life," shopping hauls, running errands, heading to class, hitting the gym, or grabbing essentials for a busy day. We want content that feels natural, elevated, aesthetically pleasing, and engaging—not like a traditional advertisement.
What We're Looking For:
2 unique videos at Target and 2 at Walgreens. Clear footage of Wet Hydration on shelves at each retailer. Authentic moments finding and purchasing the product. Lifestyle footage showing how Wet fits into your day. Different creative concepts, hooks, and storytelling for each video. Vertical, TikTok/Reels-style content.
The Goal: Show viewers where to find Wet Hydration while making the product feel like a natural part of your everyday lifestyle. Be creative, have fun, and make the content feel like YOU!
Expected Outputs
1. 4 Unique Short-Form Videos: 2 filmed at Target and 2 at Walgreens, each with a different creative concept.
2. In-Store Product Footage: Clearly showcase Wet Hydration on shelves, the shopping experience, and purchasing the product at both retailers.
3. Lifestyle Integration: Authentic, elevated content showing how Wet fits into your daily routine through shopping hauls, gym visits, errands, diml!
About Wet Hydration
wet Hydration is functional hydration crafted to support hydration and well-being all day long. zero sugar, zero bubbles, full of flavor and function. each can is made with clean ingredients, electrolytes, and unique benefits. refreshing, sustainable, and made to weave everyone together.
