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In this GIG, you will head to Walmart and produce an engaging short video featuring our latest product.
You'll be responsible for capturing real, in-the-moment footage that feels like your feed, not an ad. Content goes live once the product is on shelf (we'll confirm the exact date), and every post tags @stay.pwrd with #PWRDblindbox and #FindTheRare.
PWRD (a Core Home brand) makes tech that's actually fun: headphones, LED desk gear, and now a $9-ish mystery collectible you'll find on a pallet at Walmart. The Squishy LED Unicorn Blind Box has six characters inside the series (Bolt, Blaze, Cloudy, Meadow, Misty, and Stormy, the rare one), and you don't know which one you're getting until you open it. It's squishy, it lights up when you tap it, and it reacts to music.
In this GIG, you'll head to your local Walmart, find the pallet, grab a box (or a few), and film the whole thing: the store run, the unboxing, and the reveal of which unicorn you got. The question every post answers is "Which unicorn will you get?"
Expected Outputs
The Walmart run. Film yourself finding the PWRD unicorn pallet at Walmart, grabbing your box(es), and checking out. Required in every post.
The unboxing. Open it on camera in your space, react to which unicorn you got, tap it on and show the glow. Pull Stormy? That's the post we want most.
Post TikTok tagging @stay.pwrd with #PWRDblindbox #FindTheRare. Deliver raw + edited files to brand.
About Core Home
Discover innovative, design-forward products with Core Home, a leader in modern lifestyle essentials across home, beauty, food, beverage, and more since 2009.
