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Content Creator for RecRe - University of Michigan
RecRe
Social media marketing
Content creation
Tiktok
RecRe is a free on-campus rental platform.
Students use smart lending boxes to check out gear they need in the moment, from phone chargers and ping pong paddles to lab goggles, sports equipment, and more. No cost, no reservation. Scan, use, return.
There are multiple RecRe boxes on your campus: Ross School of Business, Hadley Rec Center (by the basketball courts) and the Michigan Union. We're looking for one actively enrolled University of Michigan student to create content showing what RecRe actually looks and feels like on your campus, showcasing RecRe in multiple locations on campus. You don't need to be a professional videographer. You need a decent phone, an eye for what looks good, and a couple of friends willing to be on camera.
Reference examples:
https://youtube.com/shorts/vba4ewKXF6o?feature=share
https://youtube.com/shorts/IOKpf4VMdLw?feature=share
Match this energy: real, fast-paced, a little fun. Not a commercial.
Expected Outputs
Deliverables:
Full specs and shot list can be found here.
Video: 1 edited cut, 30-60s vertical. Roughly 1/3 getting the gear, 2/3 using it.
Interviews: 2-3 clips on what you rented and why
Photos: 10, mostly students mid-activity, a few at the box
Raw: everything you shot, including extra activity footage
We want real moments, not just people standing at a locker.