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OUT THERE
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Social media
Brand Partnerships
Out There is launching at Walmart with a plant-powered deodorant and body spray co-founded by Pro Skateboarding GOAT Nyjah Huston.
This activation is for the girls who are obsessed with how Out There smells — and end up buying it for their boyfriend, their guy friends, their brother. The “men’s” product the girls actually pick out.
You’re the one with taste. You found the scent, you love it, and now you’re the reason the guys in your life smell good. Our core consumer voice is a 25-year-old friend — talk to your audience like you’re telling your group chat what to put on your boyfriend.
Look at the brand on IG @outthere for more context. This content lives on your channels — you’re activating your audience, not making content for ours.
Expected Outputs
1 x Reel (IG) or TikTok 15-30 seconds following the two part art in the brief
1 x Story Set 3-5 frames - must include Walmart link sticker
1 x Cover Image - for Reel cover
Cross-post - optional but encouraged to post on TikTok and IG.
@outthere tag in the caption (Reel) and tagged on the visual (Stories)
About OUT THERE
Performance-driven natural body care deodorant, built for people who live outside the lines. Co Founded by GOAT skateboarder Nyjah Huston. We make clean body formulations, sophisticated scents, and products that work hard when it actually matters.
