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Serendipity Frozen
Social media
Social media marketing
Food
Serendipity Frozenserves up quality frozen treats inspired by NYC’s iconic Serendipity3, with a sweet cause supporting youth mental health. In this GIG, you will create engaging game day content to boost awareness of our treats at college football stadiums nationwide.You will be responsible fordriving creative social media posts and capturing the excitement of game days. This will take place at the UNC vs Clemson home game on October 4th.
Expected Outputs
Launch Annoucement: Creative Fun content announcing Serendipity is not available inside and outside of the Stadium
"Get Real. Get A Bar"- UGC-style videos where students and alumni share small acts of kindness they've experienced this week-tying back to our brand purpose.
UGC "shopping" content - buying the product inside and outside the stadium.
About Serendipity Frozen
Co-owned by Selena Gomez, Serendipity features quality frozen treats inspired by the desserts made famous at the legendary New York City restaurant, Serendipity3.
1% of net sales* of each Serendipity product support the Rare Impact Fund's mission to raise $100M for global youth mental health services and education.
