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BTS Drops 1 (Creator) - Mini Melts
Mini Melts Ice Cream
Social media marketing
Content Creation
Creative Storytelling
Mini Melts Ice Cream brings fun, color, and joy in every bite.
In this GIG you will create one high-quality content piece focused on back-to-school themes, highlighting the flavor, joy, and experience of enjoying a Cup of Mini Melts beaded ice cream, which you will be responsible for picking up from one of these Circle K stores:
939 W Baseline Rd
1350 W University Dr
904 W Broadway Rd
1046 W Broadway Rd
15 W Southern Ave
2196 E Apache Blvd (closest to campus)
You will be responsible for purchasing a cup of Mini Melts - either Fruity Cereal Crunch, Minty Melts, or your choice of another flavor - from one of the above stores and filming your content immediately after purchasing (do not take home to put in your freezer - product must be enjoyed right away!)
You will be responsible for delivering creative work around school routines, must-haves, sweet treats for class, and Greek life/snack ideas.
Expected Outputs
1 video posted to IG and/or TikTok, showing Mini Melts in a Circle K store, then sharing video content of creator immediately enjoying the Mini Melts flavor (creator must consume immediately vs. taking home, so product doesn't melt). Tagging Circle K in the caption, and tagging MiniMeltsUSA in the content and caption itself. Draft content (content & caption) will be shared in advance for approval.
About Mini Melts Ice Cream
Mini Melts® Of America is beaded ice cream that delivers BIG joy in every bite. Dan Kilcoyne, our founder, has been in the ice cream game since the age of 13. Mini Melts Ice Cream brings fun, color, and joy to kids, families, and grown-ups everywhere – all across the country. We show up at retail and convenience shops, fun destinations, and college campuses across the country.
