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Black Friday Pre-Game Content
Insomnia Cookies
Content creation
People skills
Social media
In this GIG you will capture playful, high-energy moments of friends enjoying cookies before Black Friday shopping. The vibe is playful and chaotic — think late-night energy and indulgence before a shopping spree.
You will be responsible for
Picking up Insomnia Cookies on 11/28/25
filming fun TikTok/Reel content on Black Friday and posting it with the right tags and vibes.
Task 1 - Fill out the form
Task 2 - Film Black Friday Content
Idea #1 Below
Film shots of friends heading to Insomnia to get the cookies, opening the box in the car, excited to dive in.
Quick Cuts of laughing, taking bites of cookies, putting on seatbelts, etc.
Content made with fun, upbeat music.
Text overlay examples: “On our way to eat all the cookies and spend all of our money”, “running on cookies and poor decisions”,
Idea #2 - hand out Insomnia Cookies to people in stores during Black Friday
treat these exhausted shoppers to some insomnia cookies during their shopping spree
go into the stores and hand out cookies from the box to people
capture their reactions to being offered the cookies and taking a bite of the cookies
Expected Outputs
Your tasks include:
Film a TikTok/Reel titled “Black Friday Pre-Game” showcasing friends heading to Insomnia Cookies, enjoying cookies in the car, and gearing up to shop.
Post the video on 11/28 with upbeat music, quick cuts, text overlays, and tag @insomniacookies using #InsomniaPartner.
