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100% PURE x Sprouts: The "Clean Beauty" In-Store Quest
100% PURE
Communication
Marketing
Social media
The Mission
We’re bringing our high-performance skincare to Sprouts Farmers Market! We need creative, authentic voices to show the community that the ultimate non-toxic skincare routine is just a grocery run away. Your goal is to create a "wholesome & aesthetic" video of your 100% PURE discovery at Sprouts.
The 2 Key Deliverables
1. The "Sprouts Run" Video: Film a high-quality, edited Reel or TikTok. Think: "Restock with me," "Come with me to Sprouts," or "Clean Beauty Find." * Locate the 100% PURE section.
Show off the textures using the on-shelf testers.
Highlight that our curated skincare selection at Sprouts makes it easier than ever to shop for toxin-free formulas while you grab your groceries.
2. The "Pro" Audit (Internal Feedback): We want the real BTS! Send us a quick note/photo of the shelf.
How does the display look? Are the products stocked or are there "holes" on the shelf?
Are the testers clean and full?
(Keep this feedback for our team only, do not include it in your public video!)
Love aesthetic vegan hauls? Show followers how easy it is to shop cruelty-free at Sprouts!
Ready to head to Sprouts? Let’s glow!
Expected Outputs
The Golden Rules (For Sprouts Re-share Eligibility)
• Vibe: Use natural lighting; keep it bright, positive, and wholesome.
• Focus: The product must remain the "star" of the video.
• Exclusivity: Feature 100% PURE only. Do not mention other brands or retailers (like Sephora/Target).
• Safety: No health claims (e.g., "cures acne"), no profanity, and no competitive talk about other brands.
About 100% PURE
100% PURE is a clean beauty brand dedicated to providing natural, vegan, and cruelty-free skincare, makeup, and haircare. With a commitment to pure, plant-based ingredients, we offer high-performance products that nourish the skin and respect the environment.
