Soulmate Customs

At just 19, Keida transformed a heartfelt birthday gift into a million-dollar embroidery empire called Soulmate Customs. What started with a simple embroidered outline of her and her mom has exploded into a phenomenon that's caught the attention of Access Hollywood and social media worldwide.

In this episode, discover how this young founder scaled her embroidery from a beginner’s concept into a multi-seven-figure business in just three years.

In a heartwarming feature on Access Hollywood, TikTok sensation Keida Dervishi, founder of Soulmate Customs, surprises the hosts with a custom embroidered sweatshirt inspired by a candid on-stage moment — turning a shared laugh into wearable art. Keida started Soulmate Customs in 2021 with a single viral video and a mission to turn meaningful memories into embroidered masterpieces.

It’s a story of viral growth, emotional connection, and how a mother-daughter business turned a TikTok spark into a global gift-giving phenomenon.

In her exclusive Business Insider feature, Keida Dervishi, the founder of Soulmate Customs, opens up about how she turned a failed Etsy shop into a viral embroidery empire with over $1 million in sales — all by 21 years old. From her first “cha-ching” to scaling a family-run business that’s now exploded on TikTok with 1.3B+ views, Keida shares what it really took to grow Soulmate Customs from a birthday gift idea into a brand beloved for its emotional, personalized touch. She talks highs, heartbreaks, and the behind-the-scenes hustle of going viral — and why she believes this is just the beginning. ✨ Read the full story on Business Insider.