We’re Odele. Like Adele but with an “Ohhh I see what you did there.” We’re women founded and Minnesota based and create high-performing hair care that delivers impossibly good, entirely possible results. Our products are designed by hair type and texture, are cruelty-free, vegan, dermatologist-tested, and made without 1,800+ questionable ingredients.

<html><head></head><body><p>We're looking for creators who love sharing their favorite finds on their feeds! No gatekeeping here.</p><p><strong>Meet Odele Beauty: </strong>haircare for every hair type and texture. Cruelty-free, vegan, and naturally fragranced, our products make great hair days feel entirely possible. Whether you are a loyal fan of the brand or looking for your new go-to hair routine this gig is for you.</p><p><strong>The ask: </strong>We invite you to make the most of every wash day with your Odele shampoo, conditioner + go-to styler—available at Target. </p><p><strong>Create one TikTok video in your natural content style that shows:</strong></p><p>1. Your Target shopping experience (in-store or online)</p><p>2. Your wash day routine featuring Odele Shampoo, Conditioner, and Styler</p><p>3. Your final hair results</p><p>Whether you're known for GRWMs, digital diaries, car chats, day-in-the-life videos, pack-with-me's, or Target hauls, lead with the format that feels most authentic to you.</p></body></html>
Find your perfect match.
Getting along with your hair starts with understanding what it needs. We can help! Answer a few quick questions about your hair type and goals and we'll share a personalized recommendation.
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