We're MOWE, beauty made for movement.
For too long, women have been working out with makeup that can’t keep up. We’re here to change that.
Coming Spring 2026
We’re building MOWE—beauty made for movement.
Our mission is to turn beauty rituals into motivation to move. With clean, skincare-infused makeup products that are designed for women like us, who love fitness, wellness, and looking good while being active.
Women who believe beauty and movement aren’t separate, they move well together.
If that sounds like you, we’d love to meet you!
We’re creating an advisory board - The MOWE Club - a group of ~30 women to help shape the brand: packaging, product naming, and early testing.
In return: early product access, surprise gifts, exclusive invites, and the bragging rights of being a member of our advisory board.
Spots are limited, and recruitment is only open for 10 days. Applicants must live in the USA.
Apply here → https://forms.gle/AkqFwzXo4VWoxMgGA
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