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Good Side

Founded in 2020, Anna Niedermeyer and Danielle Selig came together both with backgrounds in design and a shared passion for creating spaces and self care practices that support you feeling good everyday. Inspired by the idea of waking up on the Good Side, the brand's initial offering is a collection of silk sleep essentials: The Pillowcase, The Sleep Mask and The Scrunchies. Spun with all the beauty benefits of silk, the collection is available in an array of custom-dyed hues designed to look good on your and your bed. We believe beauty should be uncomplicated, individual and fun. You’ll never see or hear us using words like fight, fix, tame, erase, frizz, unruly or anti-aging. Taking us to bed means celebrating the positivity and self-expression in our diverse beauty stories. From morning faces to pillow talk, we're here for it all. Everything is made with consideration for people and the planet, from the brand's sustainable packaging to eco-friendly dyes, OEKO-TEX certified silk and body-loving storytelling.