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How Kosas Successfully Launched A New Product with H\FC

Kosas partnered with H\FC to launch the Soulgazer mascara on campus, t...

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BRABAR

At BRABAR, a sports bra and a bralette had a baby. We are reimagining bras for the next generation. Every girl deserves to know how to measure her bra size. Eighty percent of women wear the wrong size. That is not a consumer problem. It is a standards problem. Bra sizing is math. The ribcage determines the band. Bust minus band equals cup. Simple. Consistent.

BRABAR is advancing standardized measurement in the U.S. This is the BRABAR movement.

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