Economics

Political Science

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Heidi’s session will cover her experience in pioneering a new fashion category and how to build a business with impact.
 
Heidi Zak is the Co-Founder and CEO of ThirdLove, the top online intimate brand with millennials, that has donated over $50 million worth of products to women in need since inception.&nbsp; Zak has been recognized as Fortune’s 40 Under 40, EY Entrepreneur of the Year, National Retail Federation’s Disruptors, Fast Company’s Most Creative People and Goldman Sachs’ 100 Most Intriguing Entrepreneurs. She graduated from Duke University and holds an MBA from MIT Sloan. Prior to launching ThirdLove, Zak held a variety of roles at Google, Aeropostale, McKinsey and Bank of America.

Heidi Zak

If you had to describe your personal brand in one sentence, what would it be?

If you were the marketing manager for Poparazzi, where would you focus your resources for a Spring launch on campus?

What role do you play in a group setting? (leader, introvert, strategist)

What is the most important thing a social media manager should be doing?

What online communities have you managed in the past?

Tell us about some of your experiences creating TikTok content for brands or for your personal account?

If you were the marketing manager for Poparazzi, describe where you would focus the majority of your resources for a fall launch on your campus?

What is one creative concept that you think would resonate and excite students about Poparazzi?

What's your favorite brand right now & why?

How would you launch a new app on a college campus?

If you were to create a Cannabis product today, what would it be?

What is one creative way you would do research on the cannabis market in your state?

What is the most creative idea you've had for TikTok?

Describe your personality in three words. 

If you had to describe your personal brand in one sentence what would it be?

What do you believe makes an app popular at scale?

Describe a time you took a leadership role in your community.

What are a few podcasts you listen to regularly and why?

Describe your design philosophy and where you find inspiration.

How would you describe Home From College to a friend in one sentence?

Why do you think you would make a great moderator?

In one sentence, why are you so excited about the sports industry ?

what's one way you'd make current dating apps better?

What do you think the college creator economy is missing? 

If you were going on a blind date and only had 3 questions to ask the person beforehand, what would those 3 questions be? (should be fun, funny, and creative!)

What consumer brand do you think is disruptive and why? 

What role does journaling play in your life?

What's one trend in the creator economy that you're excited about?

What type of content or social media channels are you most interested in creating?

Is Norby a platform/ tool that you would find useful? If so, how would you use it?

What tech product/app do you think has a great UI and why?

In one sentence, What do you think makes a creator compelling? 

What do you think should change with the current state of social media? 

What artists do a great job building community with their fans?

In one sentence, what role does sunscreen play in your life? 

What on campus communities  are you apart?

Share a time where you contributed to running logistics for an event, project, or community service initiative. 

What is your favorite brand right now, and why?

Who's your favorite TikTok account, and why?

If you had an article written about you, what would the headline be? 

Which Parade value is most important to you? 
Sustainability, Body diversity, Inclusivity, Donating 1% to causes we care about

Which athlete or athlete(s) do you think do best job on social media & why?

If you were a social media platform, which would you be?

In one sentence tell me what got you into videoediting

What is one thing that every story needs?

What's one thing separates you from everyone else?

In one sentence, why are you excited about helping athletes tell their story?

What's one character trait that separates you from everyone else.

How and where do you see value in community? 

How do you think brands can best relate and market to Gen Z? 

In one sentence, how would you go about building a campus ambassador program?

Who is your favorite Creator in social media and why?

How could you best support an early stage business? 

In one sentence, what is a tweet that someone would write about you?

What is an event you have run and what made it a big success?

In one sentence, how do you define exceptional customer service?

What is the most important beauty product to you today and why?

What is the most important beauty product to you can't live without and why?

What is one thing brands can do to better appeal to Gen Z in their marketing strategy?

What is a Fortune 500 company that has the biggest opportunity to pivot to target Gen Z?  and Why?

What is your level of familiarity with an iPad and apple devices?

Do you have experience working live events?

What on campus communities are you a part of?

Share an example of how you optimized your time by being organized? 

Tell me why you would be perfect for the job?