Bette
Pronouns: She/Her/Hers
Bette Ann Fialkov is the Head of Entertainment & Culture at hims&hers. She leads a team responsible for celebrity partnerships, influencer marketing, and third party/cultural partnerships.
She/Her/Hers
Bette
Bette Ann Fialkov is the Head of Entertainment & Culture at hims&hers. She leads a team responsible for celebrity partnerships, influencer marketing, and third party/cultural partnerships.
INFO
SCHOOL
2010GRAD
Duke University
MAJOR: Art
MINOR: Psychology
INTERESTS
Other
67%
Business
33%
EXPERIENCE
Jan 2022 - Jan 2022
Head of Entertainment & Culture
HIMS&HERS
Leading all things celebrity, influencer, entertainment & cultural partnerships.
Feb 2018 - Sep 2021
Director of Culture & Entertainme
LYFT
Built & executed the first ever influencer & entertainment event strategy for Lyft which included building a community of micro-influencer advocates, producing influencer events, partnering on co- marketing events, celebrity content creation & talent
IQ
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