no I stay home when summer starts

the one that comes to mind — i got my boys into using Lightroom for editing their photos. these are guys who were just posting straight from their camera roll, no edits, nothing. every time i brought it up they'd brush it off like 'bro i don't have time for that.'so i stopped talking about it and just started showing results. i'd edit one of their photos right in front of them — took maybe two minutes — and handed their phone back. the difference was obvious. that's when the conversation changed.didn't send them a tutorial link. didn't explain every feature. just said 'here, try it on this one photo' and walked them through it in like five minutes.two of them use it regularly now.that's honestly my approach with everything — i don't push, i just make it impossible to ignore. people don't want to be sold something but they'll absolutely try something if they can see it working right in front of them and it feels low effort to get started.with an app like Mikloset it's even easier because the concept is so visual. you show someone what it does in 30 seconds and they immediately think about their own closet. that reaction sells it better than anything i could say.

first i'd build anticipation before the event even starts — teasers, countdowns, little hints about what's coming. nothing too formal, just enough to make people curious. like 'something's dropping at the event that won't be anywhere else' — that alone gets people to mark their calendar.then i'd make the event itself feel exclusive. early access, a limited drop, a giveaway only for people who show up live — something that rewards attendance and makes it feel different from just watching a replay later.for new buyers specifically i'd lean into the community angle. nobody wants to be the only new person in a room — so i'd frame it as 'come meet the brand, see what we're about, no pressure' rather than a hard sell. that lowers the barrier to show up.i'd also use personal outreach for people who are on the fence. not a mass email — an actual direct message that feels like it came from a real person. something like 'hey i thought you'd actually be into this one specifically because...' that personal touch converts way better than a blast.and after the event i'd follow up with everyone who attended — thank them, share highlights, keep that momentum going so they stay connected and come back next time.