My approach to managing multiple creator relationships is centered around organization, clear communication, and building genuine connections. I like to stay on top of deadlines, keep detailed records of conversations and deliverables, and ensure creators feel supported throughout the partnership process. I believe strong relationships are built through responsiveness, professionalism, and mutual respect. When managing multiple communications at once, I prioritize tasks effectively, stay organized, and make sure each creator receives timely and personalized communication. I enjoy connecting with people and would be excited to help foster positive, long-lasting relationships between creators and the brand.

I stay up to date with TikTok trends and creator communities by regularly engaging with social media, following a variety of creators, brands, and trend-focused accounts, and paying attention to emerging content styles, sounds, and conversations. As a college student who is active on social media, I understand what types of content resonate with audiences and how authentic creator partnerships can help build strong brand communities. I enjoy connecting with people, building relationships, and keeping up with online trends, which would allow me to effectively support creator outreach, gifting programs, and community engagement for Companion Candles. I also love Companion Candles' mission of creating cozy, pet-safe products for pet families, making it especially exciting to help amplify authentic content from creators who share those values.

While I am still building my professional experience with social media campaigns, I have gained valuable experience creating and posting content for my sorority. Through this role, I have helped plan content, create engaging posts, and understand the importance of maintaining a consistent brand presence. I am eager to gain more hands-on experience with scheduling and managing larger social media campaigns, and I am excited to continue developing my skills in content creation, organization, and digital marketing.