Living in Philadelphia, I've noticed that authentic, community-focused content tends to resonate the most. People engage with videos that showcase local food spots, city events, hidden gems, day-in-the-life content, and honest reviews of places and products around the city.

Lifestyle content, food reviews, mukbangs, street interviews, and trend-based videos also perform well because they feel relatable and encourage conversation. Philadelphia has a strong sense of community and local pride, so content that highlights local experiences, supports small businesses, or captures the energy of the city often gets the most engagement. I would use that understanding to create content that feels relevant, entertaining, and authentic to my audience.

I would look for places and events where people are already gathering and looking for convenient, refreshing snacks and drinks. This could include community events, college campus activities, local festivals, farmers markets, parks, beaches, fitness events, and popular hangout spots among students and young professionals.

I would also pay attention to social media trends and local conversations to identify opportunities for PopSips to connect with audiences through partnerships, giveaways, pop-up events, or influencer collaborations. Since I enjoy staying involved in what's trending both online and in my community, I can recognize opportunities where the brand would naturally fit into people's everyday experiences and summer activities.

I would showcase the crisps as part of real summer experiences that feel authentic and relatable. For TikTok, I would create trend-driven content such as picnic vlogs, beach day recaps, road trip snacks, poolside hangouts, and “what I’m bringing for a summer day out” videos that naturally feature the product. I’d also create taste-test content, snack pairing ideas, and fun, fast-paced videos using trending sounds and transitions.

For Instagram, I would focus on aesthetically pleasing Reels, Stories, and lifestyle content that highlights the crisps during summer gatherings, cookouts, park days, movie nights, and outdoor adventures. I would show different ways to enjoy the product, whether as a standalone snack, paired with sandwiches and dips, or included in a charcuterie-style spread.

My goal would be to make the crisps feel like a natural part of memorable summer moments while creating content that is visually appealing, engaging, and authentic to both platforms.