Taylor Walker (@taylorwalkerfit) Starr Hawkins (@babymommafit) Kevin Deas (@kevin.deas) Amanda "Mandy" Lopez (@mandylynn_fit)

A brand that has an absolutely elite social presence across both TikTok and Instagram is Liquid Death (the canned water brand) Most wellness or beverage brands focus heavily on features: "triple-filtered," "added electrolytes," or "alkaline pH." Liquid Death completely ignores traditional product education. Instead, their marketing objective is simple: make people laugh. They treat their TikTok and Instagram feeds like an absurdist comedy channel, producing high-quality sketch videos, fake infomercials, and extreme stunts. They understand that on social media, you aren't just competing with other water brands; you are competing with every creator on the user's feed for attention.

I closely follow official documentation and engineering updates from LinkedIn, alongside data-backed analysis from independent researchers (like Richard van der Blom or Justin Welsh). For example, data shows the algorithm has transitioned from a Social Graph (who you know) to an Interest Graph (what your content is about). It uses semantic AI to categorize your "Topic DNA" and push your content to interested "tribes," even if they aren't in your network.